Shaping New Tomorrow

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A strategic brand building case for Shaping New Tomorrow, a growing fashion retailer in need of a scalable visual identity. This project involved establishing foundational design processes and creating a comprehensive visual system that could grow with the company. The case included developing campaign concepts, creating brainstorming frameworks, and establishing design guidelines for store openings, email marketing, and digital campaigns. A key highlight was the development of the women's concept and store design, showcasing how strategic visual thinking can drive business growth and brand recognition in competitive markets.